Creative Origins

Sara Laczo earned her master degree in Industrial Design Engineering from the Budapest University of Technology and Economics in Hungary in Europe and she attended Delft University of Technology in The Netherlands for one year of her Master education. Her design internship was at a Dutch Design firm in Delft. She worked seven months in the United States while attending University. She has been working in the German Car industry as a designer and project manager for 6 years bafore she returned to the United States. As a freelancer she has worked on stage-, costume design and graphic design projects.

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In Germany she worked in all different phases of 3D CAD modeling for Audi and BMW. Her role as a Project Manager for BMW interior required a high level of design-technical knowledge, relationship management and communication skills. She had to solve complex problems while motivate and organize not just her direct colleagues at her firm but also at BMW and at the manufacturing companies.

"To be Original, go back to your origins" / Paulo Alves/ 

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Sara pivoted her career to the art of Fashion design, after years of professional experience in the industrial design field, to answer her life calling. She established her brand: SaraSid in Germany. Her design approach is to create chic yet playful clothing for the modern professional women, to make them confident and happy in their everyday life. She seeks to further educate herself in Fashion Design at Parsons, The New School of Design in New York City, while she reside in Princeton, NJ, USA. Currently she became a Professor's Assistant based on her exceptional knowledge and commitment to the Fashion Industry.  As a freelancer she works as a Fashion Designer and  Stylist. 

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Her creative, adventurous and open-minded character made her an enthusiastic and respected member in all the different international teams. Throughout her studying and working experience in four different countries, she worked in innovative design projects, which made her develop an intercultural understanding with great social skills. 

"I like facing challenges as I think the best way to improve is to develop innovative and practical solutions for complex problems. "  / Sara Laczo/